WELCOME
Welcome to my website! I’m Sophie Kay Armstrong, a freelance marketer with a passion for helping businesses grow through innovative and effective marketing strategies. Combining hands-on experience with the latest insights from my ongoing Masters in Marketing & Digital Communications, I offer bespoke solutions that make a real impact. Whether you're looking to strengthen your brand, boost your online presence, or develop a results-driven marketing strategy, I'm here to guide you every step of the way. Based in Herefordshire, I work with local businesses and organisations to bring their visions to life through creative, data-driven marketing. Explore my services, discover how I can help your business thrive, and feel free to get in touch for a chat about how we can work together to achieve your goals. Let’s make your marketing matter!
Sophie Kay Armstrong - Freelance Marketing & Digital Communications
CERTIFIED
MA
(Studying at Falmouth University)
MARKETING & DIGITAL COMMUNICATIONS
DIPLOMA
(Hereford & Ludlow College)
LIFE LONG
LEARNING SECTOR
BA (HONS) DEGREE
(Cardiff University)
PERFORMING ARTS
& ARTS INDUSTRIIES
20 YRS
(Herefordshire & Beyond)
ARTS & INDUSTRY
MARKETING
TRUSTED BY
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My Services
1. Brand Building
Transform your brand into a compelling identity that resonates with your target audience. This includes:
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Logo Design: Crafting a memorable and impactful logo.
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Brand Messaging: Developing clear and persuasive messaging that aligns with your brand values.
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Overall Brand Strategy: Creating a cohesive strategy that strengthens your brand’s presence and appeal.
2. Business Plan
Develop a robust business plan that serves as a roadmap for your business’s success. This plan includes:
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Market Analysis: Understanding your industry landscape and identifying opportunities.
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Financial Projections: Crafting detailed financial forecasts to guide your business decisions.
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Strategic Planning: Setting clear goals and strategies to achieve them.
3. Website Build & Design
Enhance your online presence with a professionally designed website. This service includes:
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Custom Layout: Designing a user-friendly and visually appealing website.
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Content Integration: Incorporating your content seamlessly into the website.
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Responsive Design: Ensuring your website performs well across all devices, from desktops to smartphones.
4. Media Strategy & Planning
Boost your visibility with a strategic media plan tailored to your needs. This includes:
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Platform Selection: Identifying the most effective channels for your audience.
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Campaign Planning: Creating a detailed plan to optimise your media spend and maximise reach.
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Performance Tracking: Monitoring and adjusting the strategy based on performance metrics.
Monthly Management Services
Keep your marketing efforts on track with our comprehensive monthly management services:
1. Website Management
Regular updates and maintenance to ensure your website is always current and secure.
2. Email Marketing & Communications
Design and execute engaging email campaigns to connect with your audience and drive conversions.
3. Content Creation & Scheduling
Produce high-quality content, including social media posts and blog articles, and schedule them for optimal engagement.
4. Digital Platform Management
Manage your presence across various digital platforms, including social media and online listings.
5. Evaluation & Review
Regularly assess the effectiveness of your marketing strategies and provide actionable insights for continuous improvement.
Why Choose Me?
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Experienced Professional: With over two decades of expertise in the arts and marketing, I bring a wealth of knowledge to every project.
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Tailored Solutions: My services are customised to meet your unique needs and goals.
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Comprehensive Approach: From brand building to digital platform management, I offer a full suite of services to support your marketing efforts.
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Commitment to Excellence: I am dedicated to delivering high-quality work that drives results and supports your business’s growth.
Get in Touch
Ready to take your marketing to the next level? Contact me today to discuss how my services can benefit your business.
Contact Information
Let’s work together to create a marketing strategy that will elevate your brand and drive success.
